Jasmine Sponsorship of UPM Diabetes Day Run

SHAH ALAM – 20 NOVEMBER 2016, Jasmine Food Corporation Sdn Bhd advocates the concept of healthy lifestyle along with its tagline “When Only The Best Will Do”. Together with University Putra Malaysia to conduct “The Diabetes Day 2016” objective is to promote the increasing number of people with diabetes in Malaysia and to raise awareness of diabetes prevention.

The event was held on 20 November 2016 at University Putra Malaysia and attracted more than 800 participants to complete an 8 KM marathon on the event day. Jasmine is also the main sponsor of “The Diabetes Day 2016”, adding excitement to this event Jasmine provide free sampling of healthy rice on ground and also display a variety of health rice product to educate the attendees the product benefit that able to prevent different disease.

“As a local-based company, Jasmine showcases its full support to encourage students to conduct more similar health activities as a contribution back to the community. In addition, also to play a role, as an example to inform the corporate company in Malaysia to give their support towards this corporate social responsibility campaign”. Lim Swee Keat, the Chief Executive Officer of Jasmine Food Corporation said.

“Jasmine Food Corporation displays a variety of healthy rice during the event that able to help to regulate diabetes and explain the unique efficacy of its healthy rice range to all the participants.” Lim added.

Jasmine Sunbrown¹ – brown rice is better suited for people with diabetes, a cup of 100 gram brown rice rated it’s GI at 50 to 60 and contains 74 gram of carbohydrates, 3.5 gram of fiber and many more nutrients. With this, brown rice is suitable for patient who is having diseases such as diabetes, cardiovascular heart disease, obesity, cancer and gallstone.

Jasmine VitaGrain² – if you prefer aromatic rice, then you might choose to try Jasmine VitaGrain Parboiled rice, its taste similar to the Basmathi Rice that imported by Jasmine from Punjab, India and cultivated in the fertile of the Himalaya Kasmir regions. Basmathi Rice is extra-long compare to other varieties and able to provide a good flavor while cooking. The cooked Basmathi Rice will elongate, fluffy but not sticky. Each cup of 100 gram Basmathi Rice contains 79 grams of carbohydrates, 1 gram of fiber, glycemic index (GI) of about 57. The process of parboiling drives nutrients from the bran into the grain so that parboiled rice is 80% nutritionally similar to brown rice.

Jasmine NutriRice BlackBerry³ – black rice is not only unique because of its color but its wheat bran come with high antioxidant content; it has similar flavor to nuts, flowers and fruit. Black rice is well-known in the market because of its high health value. Each cup of 100 gram black rice contains 72 grams of carbohydrates, 5 grams of fiber, glycemic index (GI) of about 42.3. The BlackBerry rice also known as “Forbidden Rice” because legend has it that it was consumed by the emperors. This product helps to control cholesterol and blood pressure, also suitable for chronic diseases and gallstones patient; it’s also help to enhance the development of bones and teeth.

Jasmine NutriRice Thai Red⁴ – this is a unique variety that contains red pigment which boasts of rich antioxidants which are also found in deep purple or reddish fruits and vegetables. This pigment is believed to help to improve the quality of our blood. Nutritionally it is rich in vitamins and minerals that are good for your body. Each cup of 100 gram red rice contains 75 gram of carbohydrate, 2 gram of fiber and glycemic index (GI) of about 55.

About Jasmine Food Corporation Sdn Bhd Jasmine Food Corporation Sdn Bhd is a leading rice brand in Malaysia. With a stable of over 25 products, Jasmine is the brand of choice among consumers today. The brand is trusted and recognized for both its quality and commitment to consumers. Emphasis on the consistency of quality is an ongoing commitment at Jasmine. Jasmine markets a comprehensive range of rice products that meet the needs of the various consumer segments. Among the products are white, fragrant, brown, basmathi, calrose and glutinuous rice types. These can be obtained from all hypermarkets, supermarkets, minimarkets, sundry shops and medical shops around the country.

Money-Back Guarantee for Consumers To reflect its confidence on its quality, Jasmine implemented a guarantee on products purchased. This essentially protects consumers with a full money-back refund should they be dissatisfied with their purchase. It is the only rice brand that offers such an assurance for the benefit of consumers.

Brand Values Quality, trustworthiness and commitment are virtues that have earned for Jasmine its loyal customers. It is this loyalty and support that ultimately drives the brand. The achievement of Jasmine that crosses 3 generations tells of a story that is based on these values. From a single rice mill that began in the late 1950s, through humble beginnings and struggles, it grew to what it is today. Through the years, Jasmine is fully aware of the high expectations of consumers and continues to deliver on its promises of product quality and consistency.

For more information about Jasmine Food Corporation Sdn Bhd, please visit www.jasmine.com.my.

References: 1. Jasmine Sunbrown¹: http://www.whfoods.com/genpage.php?tname=foodspice&dbid=128. 2. Jasmine VitaGrain²: https://en.wikipedia.org/wiki/Parboiled_rice. 3. Jasmine NutriRice BlackBerry³: https://draxe.com/forbidden-rice/. 4. Jasmine NutriRice Thai Red4: http://food.ndtv.com/food-drinks/white-rice-brown-rice-or-red-rice-which-one-is-the-healthiest-747933.