Bubur Lambuk Distribution during the month of Ramadhan 1439 Hijrah
A Collaboration between Jasmine Food Corporation Sdn Bhd and Rapid Rail Sdn Bhd

Kuala Lumpur – June 3, 2018, Sunday. The distribution of bubur lambuk was held at Pasar Seni MRT Station. Bubur lambuk is a unique delicacy that has its own demand and following among Malaysian Muslims that is synonymous with the month of Ramadhan. This is Jasmine Food’s 2nd collaboration with Rapid Rail Sdn Bhd, and it is a part of our Customer Engagement initiative. The first collaboration was held in 2017. We distributed 3,000 packs of bubur lambuk at selected interchanges and busy stations along the LRT Kelana Line.

This year, we distributed 3,400 packs along the Sg Buloh- Kajang MRT Line as well as at selected LRT and KTM interchanges:
• Sg Buloh Station- interchange with KTM
• Mutiara Damansara Station – Ikea
• Bandar Utama Station – BU Shopping Centre
• Muzium Negara – interchange with Kelana line
• Pasar Seni Station- interchange with Kelana line
• Merdeka Station – interchange with Ampang Line
• Bukit Bintang Station- interchange with Monorail
• Maluri Station – Aeon Maluri Centre
• Kajang Station – interchange with KTM Komuter.

This year’s bubur lambuk was prepared by Ustazah Hafiz Yatim from the Ara Damansara Mosque using his family’s traditional recipe. Jasmine’s rice was used in the preparation. Last year’s bubur lambuk was cooked and prepared at Al Bukhary Mosque.

Guests at the event:
Jasmine Food Coporation Sdn Bhd: COO, En Mohd Faizal Bin Mohd Ali
Rapid Rail Sdn Bhd : COO, En Azmi Mohd Zain

About Jasmine Food Corporation Sdn Bhd
Jasmine Food Corporation Sdn Bhd is a leading rice brand in Malaysia. With a stable of over 25 products, Jasmine is the brand of choice among consumers today. The brand is trusted and recognized for both its quality and commitment to consumers. Emphasis on the consistency of quality is an ongoing commitment at Jasmine. Jasmine markets a comprehensive range of rice products that meet the needs of the various consumer segments. Among the products are white, fragrant, brown, basmathi, calrose and glutinuous rice types. These can be obtained from all hypermarkets, supermarkets, minimarkets, sundry shops and medical shops around the country.

Brand Values
Quality, trustworthiness and commitment are virtues that have earned for Jasmine its loyal customers. It is this loyalty and support that ultimately drives the brand. The achievement of Jasmine that crosses 3 generations tells of a story that is based on these values. From a single rice mill that began in the late 1950s, through humble beginnings and struggles, it grew to what it is today. Through the years, Jasmine is fully aware of the high expectations of consumers and continues to deliver on its promises of product quality and consistency.

For further enquiries please contact:
Andrew Lim
Event Activation Manager
D/L: 03-5122 3188 ǀ H/P: 016-260 3921 ǀ E-mail: event@jasmine.com.my