PREMIUM QUALITY IMPORTED WHITE RICE
White rice is rice with the husk removed and then polished. They can be divided into imported and local varieties. Jasmine markets a wide range of white rice to cater to the needs of the various income groups. The overall market size of the Malaysian rice market stand at about RM5 billion per annum. This includes all the rice types. Of this market size, the local white rice category commands a hefty 60% of the volume. The leaning of consumers towards the local varieties reflects the level of comfort they have on local white rice which are cheaper because its pricing is regulated by the government.
There has been an increasing demand from consumers for higher quality rice even as early as the 1980s. Jasmine started importing high quality white rice from Thailand then. To ensure consistency and quality, all Jasmine products are sieved for stones, colour sorted and packed automatically. The imported white rice category is marked by a blue band.
Jasmine Super 5
Super5 white rice is a high quality imported product that is a favourite of consumers. It is a leading brand in the 5% broken-rice category. Imported from Thailand it has a firm texture and flavour that make a big difference as consumers pair it with other vegetables or meat.
Pack Sizes: 5kg & 10kg
Texture: Medium hard grain
Usage: For restaurants, home cooking, nasi lemak & fried rice
Jasmine Sawah Mas
SawahMas is an imported white rice variety priced affordably for families and food outlets. It is quality rice that meets your expectations of texture and taste. SawahMas imported white rice is certainly value for money!
Pack Sizes: 10kg
Texture: Medium hard grain
Usage: For home cooking, restaurant, nasi lemak and fried rice.
Jasmine Siam Special 5
Siam Special5 is also an imported white rice variety that has a strong following among consumers. It is of the 5% broken-rice variety. It has a lower price tag and appeals to general consumers and eateries.
Pack Sizes: 5kg & 10kg
Texture: Medium hard grain
Usage: For restaurants, home cooking, nasi lemak & fried rice.
Jasmine SiamBest
SiamBest is an enduring imported white rice brand that has stood the test of time. Generally of better quality and texture, it appeals to home makers who are looking for value for their money. SiamBest is imported from Thailand.
Pack Sizes: 5kg & 10kg Texture : Medium hard grain Usage : For restaurants, home cooking, nasi lemak & fried rice.
Jasmine ThaiFresh
The name ThaiFresh reflect its country of origin and its freshness. Consumers choose it for its inherent quality and attractive pricing. It simply fits into any home maker’s budget for an affordable staple.
Pack Sizes: 5kg & 10kg
Texture: Medium hard grain
Usage: For restaurants, home cooking, nasi lemak & fried rice.
Jasmine Super Special
Another imported brand that has a good following due to its consistent quality and attractive pricing. It is regularly being featured in promotions with hypermarkets due to it popularity.
Pack Sizes: 10kg
Texture: Medium hard grain
Usage: For restaurants, home cooking, nasi lemak & fried rice.
Jasmine Siam 88
Siam88 was introduced as an alternative to common eateries and restaurants. Customers like Siam88 for its consistency, pricing and taste. You can trust it to provide an enjoyable meal always.
Pack Sizes: 10kg
Texture: Medium hard grain
Usage: Suitable for restaurants, home cooking, nasi lemak and fried rice.